Generate a Good Click Through from Articles

I said I’d post on how to generate a good click through rate from articles and perhaps the best way is through a little demonstration. Which of these footers is more likely to get people clicking through to your affiliate link or landing page:

Joe Bloggs is based in Woop Woop where he writes articles for his website. He is into ping pong and good movies. Click Here to read more of his articles.

OR

Feel like an Overworked Slave? Earn your Salary in just One Month - Our Free Report Shows you How, Get it Now Before we Take it Out of Circulation.

Obviously the second will get a greater clickthrough because we have injected emotion, suggested a benefit, a freebie and put some urgency into the matter for good measure.

We need to give the reader a reason to follow our link! So we find some way to inject a benefit (learn much more, get free thing, become irresistibly attractive etc) and/or stir an emotion and maybe even use an urgency factor.

Now - Would You like to make money just from writing articles? Check out The Wealthy Affiliate

Write an Article around a Target Phrase

Well I seem to be on a roll here so might as well keep it going…

Lets suppose we decide to write an article to promote an ebook about making money from photography. Lets just say its the ebook “Starting a Photography Business” which we got our affiliate link for from Clickbank.

Now we could go and try to write an article entitled “Photography Business” but when I enter that phrase into Google with quote marks around it I get over 1.1million results - I’d say thats going to be hard to rank for , wouldn’t you?

Now if I enter “make money from photography” I get about 60,000 results and by entering “how to make money from photography” we get just 1,600 or so results. Those phrases are clearly going to be Read the rest of this entry »

How to Pick Good Keywords for Article Marketing

Phew, long title for this little post. Notice I said how to pick good keywords for Article Marketing and not say eBay marketing? The approaches are entirely different! With eBay you can just put any keywords into your title that a searcher is likely to use when searching for what you are selling, even if those keywords are in random order. That is because eBay’s search engine is quite different to a SE like big G.

With article marketing we want to target a specific phrase that a searcher is likely to type into a search engine. Not only that but we want to target a phrase with relatively few competing optimized results. By optimized results we mean pages designed to be listed in search engine listings for searches on the specific phrase. Read the rest of this entry »

Using Article Directories and Sites for Traffic

If you’ve been following my last few posts on article writing you ‘ll already know about the potential for traffic from these types of sites, traffic that you can send to your own website or blog or straight to an affiliate link.

You’ll see I named a few of the popular sites for doing this, with Ezine Articles being one of the biggest and most recommended. While those sites are not in any particular order I do tend to favour some more than others but this favouritism varies from user to user.

Remember the reason we use them is to access their traffic, this traffic comes from Read the rest of this entry »

Article Marketing Continued…

In my earlier post I talked about the basics of article marketing, the concept of using articles you write to spread links to your site or affiliate link around the article directories. The purpose being to draw surfers from the article directories to your link and to spread some links around so that the search engines will notice them and take them into account when working out when to list your site in search engine results.

You may also see a third benefit if your articles are well written. This happens when other site owners looking for content take your article and use it on their own sites. I’ve even had an article picked up by a Read the rest of this entry »