The globeandmail.com reports on Canadian entrepreneur Brian Alger who runs a soft drink business from his home apparently finishing his day by 1pm on most days. He has tapped into the nostalgia for a 70′s discount brand, Pop Shoppe, even re-registering the trademark and relaunching the brand with bottle custom designed to resemble those from the 70′s.
Last year the re-born Pop Shoppe sold over 6 million bottles making it Canada’s second largest selling premium soda. Remarkable enough though when you consider the man knew nothing about the soda business and actually has no empoyees you can’t help but admire him all the more. He runs the entire operation from home its all outsourced meaning his workload is really all about co-ordinating the efforts of the various partners involved.
Of course it was no easy ride to success, the article explains how Alger got started, the costs involved and the many failures and disappointments before the first glimpse of success. Now with sosme success under his belt Alger is looking to make a dent in the much larger US market!
This is a well written article by Joanna Pachner an inspiring story of how one entrepreneur’s journey had lows before the highs, check it out here.
Posted under Marketing
This post was written by admin on June 7, 2010
When looking for small business ideas to make money at home with, you’ll find that there are many sites which are aimed solely at removing money from your wallet and another whole bunch which do not see the difference between work at home and work from home!