Before the age of mass production and computerisation all businesses were small and relationships with customers were very personal. No automated phone answering, no web orders, not even a phone to create distance between the owner and the customer. These days we are all tired of the endless auto-answering loops we get into when trying to make a simple telephone enquiry only to eventually get through to the wrong person or department anyway! We want more individual attentive service from those we do business with and want to be able to call someone who is familiar with our purchase...
Monthly Archives: October 2007
Hitting Customers Emotional Triggers
When marketing your product or service, what is it you are really selling? Is it the product or service itself or is it the benefit the customer feels afterwards? Too many marketers try to sell the product and its features, which is just fine if you have a hot prospect who already knows what he wants but to the not-so-hot prospects the approach is a waste of time. When people buy something they generally do so because of some want need or desire which is more often than not an emotional one. As a marketer you need to find...
Boost your Online Credibility
Many home businesses and small businesses have websites, either to promote the business or to sell products but overlook the fact that there are millions of people out there who are slow to trust websites and even slower to use their credit cards on one. If you have a work at home business it can be especially important to improve your credibility online. Here are a few tips to help you boost your online credibility. - Professional Looking Design The more professional looking the website, the more likely people are to trust it. Don’t use counters, pop-ups, avoid the...
More on Article Writing
I’ve been doing a little more experimenting with using the power of article sites and Squidoo and am pleased with the results so far, it really is possible to get on the first page of Google in a day or two if your articles are constructed correctly. A good title seems to be the major key. In short, use the keyword phrase you’re targeting. So if you’re targeting the search phrase “unusual birthday gifts” then make sure that exact phrase is the title (or the start of a longer title) of your article. Use the phrase again at the...
Work From Home