Before the age of mass production and computerisation all businesses were small and relationships with customers were very personal. No automated phone answering, no web orders, not even a phone to create distance between the owner and the customer.
These days we are all tired of the endless auto-answering loops we get into when trying to […]

When marketing your product or service, what is it you are really selling? Is it the product or service itself or is it the benefit the customer feels afterwards?
Too many marketers try to sell the product and its features, which is just fine if you have a hot prospect who already knows what he wants […]

Many home businesses and small businesses have websites, either to promote the business or to sell products but overlook the fact that there are millions of people out there who are slow to trust websites and even slower to use their credit cards on one. If you have a work at home business it can […]

I’ve been doing a little more experimenting with using the power of article sites and Squidoo and am pleased with the results so far, it really is possible to get on the first page of Google in a day or two if your articles are constructed correctly.
A good title seems to be the major […]

One form of affiliate marketing is the method known as Article Marketing (or Bum Marketing as it is sometimes known). The concept is simple enough, write an article based around a keyword phrase in some niche then get your article published somewhere it is going to be seen, preferably on Google. Include your affiliate link […]