Work at Home Ideas | WorkatHomeFiles.com Top Work at Home Ideas, Tips and How to Avoid the Scams

Before the age of mass production and computerisation all businesses were small and relationships with customers were very personal. No automated phone answering, no web orders, not even a phone to create distance between the owner and the customer.

These days we are all tired of the endless auto-answering loops we get into when trying to make a simple telephone enquiry only to eventually get through to the wrong person or department anyway! We want more individual attentive service from those we do business with and want to be able to call someone who is familiar with our purchase when we have a problem.

Does this create an opportunity for small and home businesses? Of course it does! You may not always be able to compete on product price but you can certainly compete on individual attention.

Treat your customers well, in fact treat them as if they were your only customer and you’ll not only feel good about your business you’ll improve it too. That’s because customers talk, they tell others about the great service they got. Serve your customers well and you’ll pick up extra business as a result!

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When marketing your product or service, what is it you are really selling? Is it the product or service itself or is it the benefit the customer feels afterwards?

Too many marketers try to sell the product and its features, which is just fine if you have a hot prospect who already knows what he wants but to the not-so-hot prospects the approach is a waste of time.

When people buy something they generally do so because of some want need or desire which is more often than not an emotional one. As a marketer you need to find out what a prospects emotional drivers are and pitch your product or service accordingly. Try to sell the outcome and feelings the prospect will have after the purchase.

People make purchases for emotional reasons such as:

To gain pleasure
To relieve a problem
To save time or money
To make more money
To be loved or popular

If you as a marketer can figure out what the emotions involved are you greatly increase your chances of success. So don’t sell how your weight loss program has been used by others successfully, instead sell how good the customer will feel after they have shed some weight and gotten fitter.

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Many home businesses and small businesses have websites, either to promote the business or to sell products but overlook the fact that there are millions of people out there who are slow to trust websites and even slower to use their credit cards on one. If you have a work at home business it can be especially important to improve your credibility online. Here are a few tips to help you boost your online credibility.

- Professional Looking Design
The more professional looking the website, the more likely people are to trust it. Don’t use counters, pop-ups, avoid the comic sans font and have a good menu structure. Ensure the site is easy to use and read by avoiding garish backgrounds.

Include an ‘about us’ page along with a privacy statement. Inform your customers how Read More…

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