Before the age of mass production and computerisation all businesses were small and relationships with customers were very personal. No automated phone answering, no web orders, not even a phone to create distance between the owner and the customer.
These days we are all tired of the endless auto-answering loops we get into when trying to make a simple telephone enquiry only to eventually get through to the wrong person or department anyway! We want more individual attentive service from those we do business with and want to be able to call someone who is familiar with our purchase when we have a problem.
Does this create an opportunity for small and home businesses? Of course it does! You may not always be able to compete on product price but you can certainly compete on individual attention.
Treat your customers well, in fact treat them as if they were your only customer and you’ll not only feel good about your business you’ll improve it too. That’s because customers talk, they tell others about the great service they got. Serve your customers well and you’ll pick up extra business as a result!
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Posted under Marketing
This post was written by admin on October 31, 2007
