Use the keywords in the headline, it is well known that where a headline includes the same word or phrase used by the searcher, that ad will get more clicks. Google even helps with this by making matching keywords appear in bold type in your ad making them stand out more. Using quote marks, exclamations and question marks anywhere in the ad can help and you are allowed to make the headline a question though not an exclamation. Try turning your headline into a question which attracts curiousity – “Want to lose 10lbs Fast?” Try the quick solution approach...
Monthly Archives: November 2007
Using Adwords to Advertise your Product or Service
Many Work-at-Home types and particularly affiliate marketers, use Google’s Adwords to advertise their products and services and while many of them do well there are many more who do terribly. Getting it wrong can chew up your cash very quickly for little or no reward while getting it right can mean putting a huge smile on your dial. Let’s take a look at some of the principles to getting it right. Firstly, it’s really important to understand that Google is all about relevance. Relevance to the user searching for information that is. You see Google really does not give...
Is Self Employment Really for You?
So you want to start your own business and be your own boss. You’ve got the ideas, maybe a little cash tucked away and you’re looking forward to giving your boss the news that you are about to leave. That’s all good but do you really have what it takes to be a successful work at home or small business owner? Let’s take a look at some of the traits of successful self employed people. They are passionate about their businesses, this really helps them to remain committed They are resourceful and always generating new ideas They are great...
Overcoming Obstacles to Sales
Did you know that there are some real trust obstacles in the way of more sales? Most businesses never stop to think about the things that hinder a customer from making a purchase and continue to lose sales without addressing some fundamental issues. The first issue to deal with is the simple fact your customers need to trust you in order to do business with you. Maybe they’re just natural sceptics or maybe they have been disappointed by somebody’s previous claims and don’t want to be disappointed again. Either way, you need to establish a level of trust. Trust...
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