Tips for Writing Google Adwords Copy

Use the keywords in the headline, it is well known that where a headline includes the same word or phrase used by the searcher, that ad will get more clicks. Google even helps with this by making matching keywords appear in bold type in your ad making them stand out more.

Using quote marks, exclamations and question marks anywhere in the ad can help and you are allowed to make the headline a question though not an exclamation. Try turning your headline into a question which attracts curiousity – “Want to lose 10lbs Fast?”

Try the quick solution approach – “How to Cure Acne in Days”, “Fix that Problem PC”, many searchers are looking for Read More…

Posted under Internet Marketing

This post was written by admin on November 22, 2007

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Using Adwords to Advertise your Product or Service

Many Work-at-Home types and particularly affiliate marketers, use Google’s Adwords to advertise their products and services and while many of them do well there are many more who do terribly.

Getting it wrong can chew up your cash very quickly for little or no reward while getting it right can mean putting a huge smile on your dial. Let’s take a look at some of the principles to getting it right.

Firstly, it’s really important to understand that Google is all about relevance. Relevance to the user searching for information that is. You see Google really does not give two hoots Read More…

Posted under Internet Marketing

This post was written by admin on November 14, 2007

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Is Self Employment Really for You?

So you want to start your own business and be your own boss. You’ve got the ideas, maybe a little cash tucked away and you’re looking forward to giving your boss the news that you are about to leave. That’s all good but do you really have what it takes to be a successful work at home or small business owner? Let’s take a look at some of the traits of successful self employed people.

They are passionate about their businesses, this really helps them to remain committed
They are resourceful and always generating new ideas
They are great at multi-tasking often juggling several tasks at once
They are quick learners of new concepts and quick adapters to changes in circumstances
They make decisions wisely and quickly
They have willpower and self discipline
They are self motivated and energetic, setting high goals and living up to them
They are committed to working hard and often do so for long hours
They are emotionally strong and resilient to the inevitable disappointments
They have the ability to take big risks and deal with uncertainty
They enjoy marketing and selling to the new people they meet constantly
They enjoy competition in their business niche
They enjoy strong family support

These are very common traits among home business owners, whether in the areas of services or product marketing. Take a look at your own position and ask whether you too have most if not all of these traits, if not maybe think again before giving up your regular job!

Posted under Planning

This post was written by admin on November 7, 2007

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