Use the keywords in the headline, it is well known that where a headline includes the same word or phrase used by the searcher, that ad will get more clicks. Google even helps with this by making matching keywords appear in bold type in your ad making them stand out more.
Using quote marks, exclamations and question marks anywhere in the ad can help and you are allowed to make the headline a question though not an exclamation. Try turning your headline into a question which attracts curiousity – “Want to lose 10lbs Fast?”
Try the quick solution approach – “How to Cure Acne in Days”, “Fix that Problem PC”, many searchers are looking for a quick solution to a problem if you look like you’re offering it, they’ll click your ads.
Try to sell the benefits of your product and not the features, there is no point in talking about the features of your product when in fact it is the benefit that actually appeals to the emotion of the buyer. Your weight-loss product might indeed be approved by some health organisation and have extra vitamins but the satisfaction of being trimmer and fitter are the emotional triggers likely to sell better. “Fit into that Dress” and “Feel Slim & Fit in 8 Days” are better sellers than “Medically Approved Diet”.
Is there a download you can offer? Offering a “Free Download” is good click bait, it does not have to be expensive, perhaps just a report on the subject which also talks about how good your product is and where to learn more!
Use power words in your copy, these are known click pullers, words such as: Amazing, Discover, First, How-to, Powerful, Secret, Shocking, Ultimate, Unique, Unlimited etc are really powerful especially when woven into a story. “My Amazing Diet Secrets” for example.
