Phew, long title for this little post. Notice I said how to pick good keywords for Article Marketing and not say eBay marketing? The approaches are entirely different! With eBay you can just put any keywords into your title that a searcher is likely to use when searching for what you are selling, even if those keywords are in random order. That is because eBay’s search engine is quite different to a SE like big G.
With article marketing we want to target a specific phrase that a searcher is likely to type into a search engine. Not only that but we want to target a phrase with relatively few competing optimized results. By optimized results we mean pages designed to be listed in search engine listings for searches on the specific phrase.
You can get a good feel for this competition by entering your phrase into google with quote marks around it, you’ll see it has fewer results than just searching for the phrase without quotes. The number of results is a measure of the number of competing optimized pages. The lower the number the easier it is going to be to get our article listed in the search results.
Yup – thats the meat of it, target the less competitive phrases, they may get less searches but they are easy to get listed for and they all add up. So if you are marketing a book all about trout fishing try writing articles not on “trout fishing” which has about 2 million competing results but perhaps “where to go trout fishing” or “trout fishing for beginners” which have just a small fraction of the competition.
A sharper approach is to go with highly specific keywords and phrases. We target those phrases that indicate the searcher is close to making a purchase or a decision on one. This can be done by building our articles around specific products. A person searching on the phrase “wealthy affiliate review” for instance is very likely to be close to joining the wealthy affiliate program!
So your task becomes trying to find all those likely phrases that searchers might use when looking for your product then check them for optimized competition. How do you find the phrases? Well the brain is good but you’ll see loads more using keyword tools. My recommendation for the best one? The totally free Google keyword tool! Check it out through your Adwords campaign management page if you have one, otherwise just use the external google keyword tool
Once you have a list of low competition keyword phrases you can start writing articles based around them and of course including links to your product.
Want to see an example? – I wrote a hubpage on The World’s Most Expensive Diamonds, it does not try to sell anything, it’s just for fun, but now if you search yahoo.com for “worlds most expensive diamonds”, the hubpage is currently at position 2! On google it currently turns up on page 1 for the same phrase and page 2 for the shorter “most expensive diamonds” – not bad for a fun page!
So how do you write an article ‘based around’ a keyphrase? – Check back to the next post.
Posted under Affiliate Marketing, Internet Marketing
This post was written by admin on August 19, 2008
