I’m often asked how to pick affiliate products to promote and I tend to answer that I mainly use three ways. The first involves starting with the available traffic, the second is by seeing what products are hot and the third is by using some info I’ve come across somewhere.
Let me explain a bit more on the first one:
Starting with the Available Traffic
This is simply looking at the type of traffic coming into my existing sites, articles, lenses etc, what keywords they are using, where they are from etc or looking at traffic I get from ppc or other sources then deciding on a good product to pitch to that traffic.A variation on this is to see what traffic you believe you can get easily or cheaply from articles or ppc and then match that to a product. This is a bit more ‘stab in the dark’ as you don’t yet know how much traffic you can get or how effective its going to be.
To look at the second method:
Spotting Hot Products
There are a few ways to do this. One is to go to shopping.com or ebay pulse and look through the lists of whats being searched for. Another method is to keep your eyes open on other media like tv, radio and magazines and watch for new products being marketed heavily.Getting a lot of emails about the launch of some new product? New products attract interest so maybe write a few articles or try some ppc while the product is fresh.
The last one I mentioned:
Using Information you come across
Sheer random stuff just happens. Just talking with people gives you an insight into what problems they have or successes they have just had. By hearing of Mary’s struggle with finding large size shoes or Jim’s struggle with weight loss you gain an insight into how those groups of people think and how much it affects them. You can even guess at the types of searches they used in google to find an answer – perfect. Now you know you’ve learned about another market looking for a solution so give it to them.
