SEO is a tricky subject. It seems like everyone on the web wants you to believe that they’re an SEO expert. However, there are plenty of SEO myths floating around out there that can do you a lot more harm than good.
People who are focusing on shopping cart SEO or e-commerce SEO usually fall victim to these myths, because the so-called “gurus” know that those sites need to be high in the rankings to make any real money – and might be willing to listen to just about anything.
If you really want to see SEO success, you’ll need to see right through the following 4 myths:
1. “With hard work, you will rank #1 for all of your target keywords.”
This is a popular myth that less-than-honest SEO firms keep spreading. The truth is, the SEO world is a complex one. For the most part, search engines keep their algorithms a secret. And, there are so many factors that are used to rank sites that it’s impossible to even guess what they all are.
Bottom line – anyone who guarantees that your site can be #1 in the rankings is lying to you. In SEO, there are no guarantees.
2. “If you work really hard on your SEO for a few weeks, you don’t have to worry about it anymore.”
This is something that many of the “gurus” like to say – so that you’ll think that SEO is a piece of cake and buy their product. However, good SEO is never “finished”. Even if you have the #1 ranking for all of your target keywords, you still have to fight to keep them. After all, there are millions of websites that are trying to overtake you!
Bottom line – a good SEO strategy is something that you will need to work on forever.
3. “Trading links boosts your ranking.”
In SEO, the goal is to have more inbound links that outbound links. When you trade links, you’re breaking even. And, if you start trading links with a bunch of random sites, the search engines might think you’re trying to cheat the system – and that’s never a good thing.
Bottom line – there are no shortcuts to quality link building. To get the quality links you need, you’re going to have to put in hard work.
4. “Services that register your website with hundreds of search engines are helpful.”
This myth keeps being spread by people who charge money to “register your site with the search engines”. But there is no need to register with the search engines; there spiders will find you.
Bottom line – anyone who tells you that you need to register with the search engines to get ranked is lying to you.
Kirsty LaVier is editor for Shopping Cart Reviews, the leading site dedicated to helping you find the Best Shopping Cart .