Marketing

Marketing Ideas for Home Business

September 16, 2007

It’s good to have several methods of getting business through the door and depending on your particular business some methods may be more appropriate than others. Joint Promotion with related but non competing businesses A sort of you scratch my back I’ll scratch your approach – include another businesses promo material with yours in return for them doing the same for you. Mail Outs and Postcards Can be effective but keep the message short and sweet to catch attention, this is why postcards work so well. Pamphlet Distribution A cheap way to reach whole local audiences, get some exercise...

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Marketing a Work at Home Business

September 9, 2007

So you’ve decided to proceed with the dream, you’ve set up the workspace or home office and you’re ready to get to work at that great idea. Now what? The marketing that’s what! So what exactly is marketing? Well in its fullest sense it includes every step from the business concept to the pricing, the promotion and the delivery of the product or service. For the purpose of this post let’s just look at the promotion and advertising side of the equation. You were probably thinking advertising anyway! How can you market a home business effectively? The answer will...

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