Apologies for the lack of posts recently, I’ve been rather busy with some other websites I assist with and if truth be told I’ve also been taking a little time out to refresh the soul. A friend asked recently how I get the ideas for internet marketing from and I found myself talking about the various sources of inspiration which might be of interest to those who do IM. The ideas for products to promote can come in many different ways but the most common ones are tv, magazines and chat with other webmasters and marketers. How many times have…
Posts Tagged ‘ Marketing ’
Tips for Writing Google Adwords Copy
Use the keywords in the headline, it is well known that where a headline includes the same word or phrase used by the searcher, that ad will get more clicks. Google even helps with this by making matching keywords appear in bold type in your ad making them stand out more. Using quote marks, exclamations and question marks anywhere in the ad can help and you are allowed to make the headline a question though not an exclamation. Try turning your headline into a question which attracts curiousity – “Want to lose 10lbs Fast?” Try the quick solution approach –…
Using Adwords to Advertise your Product or Service
Many Work-at-Home types and particularly affiliate marketers, use Google’s Adwords to advertise their products and services and while many of them do well there are many more who do terribly. Getting it wrong can chew up your cash very quickly for little or no reward while getting it right can mean putting a huge smile on your dial. Let’s take a look at some of the principles to getting it right. Firstly, it’s really important to understand that Google is all about relevance. Relevance to the user searching for information that is. You see Google really does not give two…
Overcoming Obstacles to Sales
Did you know that there are some real trust obstacles in the way of more sales? Most businesses never stop to think about the things that hinder a customer from making a purchase and continue to lose sales without addressing some fundamental issues. The first issue to deal with is the simple fact your customers need to trust you in order to do business with you. Maybe they’re just natural sceptics or maybe they have been disappointed by somebody’s previous claims and don’t want to be disappointed again. Either way, you need to establish a level of trust. Trust may…
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